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Client Case Study

E-commerce: Slashing Acquisition Costs with Organic Growth

UrbanStyle (Anonymized) · E-commerce · Last Updated 20 Mar 2026

The Challenge

UrbanStyle was overly reliant on increasingly expensive paid advertising. Their organic presence was weak, leaving them vulnerable to rising ad costs and unable to capture a significant portion of their target audience without paying for every click.

Our Approach

We deployed the SEO Visibility Blueprint to identify and rank for high-value, non-branded keywords. Simultaneously, the Analytics Performance Hub was used to fix attribution issues and provide a clear view of the customer journey, allowing for smarter investments in both organic and paid channels.

The Results

-40%

Blended Customer Acquisition Cost (CAC)

over 6 months

41%

Organic Revenue Share

year-over-year

38%

Returning Customer Conversion Rate

on key segments

“Working with digitalyser.io helped us break our addiction to paid ads. We now have a powerful organic engine that drives sustainable, profitable growth.”
Head of E-commerce, UrbanStyle

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