The team

The people behind the systems

A compact, expert team dedicated to designing growth systems that teams can maintain and improve over the long term.

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Alexandre Moreau

Founder & Strategy Director

Specialist in integrated digital growth systems. Alexandre combines SEO expertise, advanced analytics, and content architecture to build sustainable growth engines.

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Sophie Leconte

Lead Content & Reputation

Expert in content strategy and e-reputation. Sophie orchestrates editorial and reputation management programmes to amplify clients' digital authority.

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Marcus Webb

Lead Analytics & Technical Architecture

Specialist in analytics implementation and tracking architecture. Marcus builds the data foundations that enable business decisions based on real signals.

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Isabelle Fontaine

Head of Local Visibility & Client Programmes

Expert in local visibility strategy and client coordination. Isabelle drives local visibility programmes and ensures execution consistency across all channels.